HELLO,
I'M PUNDARIKA LESTARI
MARKETING
ENTREPRENEURSHIP
INNOVATION
01 about ME
I'm passionate to create innovative ideas and bring them to life.
I am an experienced marketing professional with a demonstrated history of working in the FMCG and tech industry (Unilever). Currently, I am studying Master of Entrepreneurship and Innovation at The University of Queensland Australia and will be graduated in July 2021.
I am highly interested in Product Management, Marketing, Innovation, and Sustainability to enhance business, improve people's lives, and build a better world.
02 PORTFOLIO
MY RECENT POSTGRADUATE CASE STUDIES. SEE MORE >
03 Experience
FEB 2020 - CURRENT
The University of Queensland, Australia
Master of Entrepreneurship & Innovation
GPA: 7.00 out of 7.00
Recipient of Dean's Commendation for Academic Excellence.
Awardee of Australia Awards Scholarship.
JUL 2018 - DEC 2019
Traveloka (PT Trinusa Travelindo)
Senior Associate Product Marketing Manager
Lead, develop, and execute marketing strategies and campaigns. Support new product development by representing customers' voices to ensure the product/feature addresses customers' needs.
DEC 2017 - JUL 2018
Unilever, Jakarta
Brand Leader, Skin Cleansing
Lead innovation projects and oversee day-to-day brand operations for Citra, a heritage local brand.
Drive and coordinate cross-functional taskforce (R&D, Finance, Sales, Supply Chain, external agencies) to achieve business objectives, resulted in 10% sales increase.
JUL 2016 - DEC 2017
Unilever, Jakarta & Rotterdam
Assistant Brand Manager, Baby Care
Develop a long-term portfolio strategy and innovation roadmap for Zwitsal, a babycare brand with a complexity of 75 SKUs. Plan and execute marketing, e-commerce, and promotional strategy to achieve business goals, resulted in a 11% sales increase and +200bps market share growth.
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OCT 2015 - JUL 2016
Unilever, Yogyakarta
Assistant Area Sales Manager
Lead the local implementation of Unilever Digital Trade Project, a company pilot project to increase the competitiveness of traditional trade by leveraging technology and big data. Manage product distribution in the designated territory.
JAN 2015 - OCT 2016
Unilever, Jakarta
Assistant Brand Manager, Beverages
Unilever Future Leaders Program (UFLP)
Lead holistic brand communication and execution for the relaunch of Sariwangi, a local-jewel tea brand. Set up the brand's digital ecosystem and led digital campaigns.
JUL 2014 - DEC 2014
Unilever, Jakarta
Internship - Marketing Oral Care
Deployed marketing initiatives and led digital activations for the newly-launched Close-Up toothpaste.
JUL 2013 - SEP 2013
Dentsu Digital, Jakarta
Internship - Media Planner
Developed and executed digital media plan and influencer/buzzer strategy for a leading telco company.
AUG 2012 - SEP 2012
Indonesia Broadcasting Committee (KPI) Jakarta
Internship - Data Analyst
Monitored ethical violations that occurred in television commercials.
JUL 2011 - JAN 2015
Universitas Indonesia
Bachelor, Communication Science (Marketing & Advertising)
GPA: 3.83 out of 4.00
04 awards & certifications
05 contact me
Let's get connected!
Drop me a message via e-mail or social media below.
